our story

At Jala, our story began in the heart of a yoga studio, where our visionary founder, Kelly Kolterman, conceived the idea of a brand that would seamlessly blend the essence of yoga with sustainability, ethics, and responsibility. In 2010, she brought this vision to life, launching Jala with a deep commitment to making a positive impact on both our customers and the planet.

Every thread in our clothing tells a story of love and dedication, as each piece is handcrafted with care by family-owned businesses in California, USA. We take immense pride in nurturing a close-knit community of artisans who infuse their craftsmanship with authenticity and passion.

Beyond fashion, Jala is driven by a purpose greater than ourselves. With every Jala purchase, you become a force for change, as we proudly support Yoga Gives Back, a non-profit organization devoted to empowering women and children in India to create sustainable livelihoods. Your conscious choice to wear Jala not only reflects your commitment to mindful living but also helps transform lives and uplift communities. Together, we flow toward a better world, one yoga-inspired step at a time.